Ruben Kiama

1 episode · 1 moment · last on 23 Nov 2025

23 Nov 2025etn. - LIVE from Slush

2:00:3612 min

Guillermo & Ruben: Viral WhatsApp Groups, Ship-Fast GTM & North Star Focus

Guillermo and Ruben close out their interview with advice on founder-led go-to-market: make content feel natural and genuinely useful rather than selling in the first LinkedIn post. Guillermo explains his viral WhatsApp-group tweet, which he filtered from roughly 5,000 comments down to a curated 50-person group, and his 'launch every day, don't do things perfectly' mentality. The conversation touches on a16z's new media fellowship (Eric Torgenburg's team), Harry Stebbings' North Star framing, and how everything they do funnels into maximizing distribution for their founders before they say their goodbyes.