Patrick Forquer

1 episode · 1 moment · last on 1 May 2026

1 May 2026Earnings Call Bonanza, OpenAI Trial, Legora $50M Extension CRO Joins, King Charles Dinner

2:50:1414 min

Patrick Forquer (Legora): The Jude Law Ad & AI-Native Go-to-Market

Legora CRO Patrick Forquer explains the viral Jude Law ad — run secretly as 'Project Alfie' — as a brand play for a company that converts pilots at a high clip but wasn't in enough rooms, having scaled from 40 to 500 people and well over $100M ARR in about a year. He details the GTM structure: sales hires from law, consulting and big tech; a distinctive 'legal engineer' role of AI-forward big-law attorneys mapping legal work to agentic workflows; and engagement managers driving post-sale adoption. He also covers how AI tools have rewired CRO work and ramp timelines, his transparent sales-culture playbook, why cold calling survives, and the newly announced marquee investors as another stamp of market validation.