Grit Cult

1 episode · 1 moment · last on 22 Apr 2026

22 Apr 2026a16z’s MTS Launch, Tim Cooked, Lovable Hacked, GRITCULT Joins, Chinese Robot Marathon

1:04:2915 min

Grit Cult: 'Marketing Is Dead' - Distribution-First Growth

Anonymous marketer Grit Cult discusses his viral essay 'Marketing is dead,' arguing companies must build distribution into the product itself and hire people who bring audiences, citing Cluely and Wob. He explains his AI-assisted workflows, including a million-impression essay written in two prompts, thousands of saved tweets as context, Anthropic's one-person AI-run growth team, and four levels of adoption up to automated phone farms.