Federico Smanio
16 Feb 2026Giorgio Chiellini joins us LIVE at the Juventus Stadium
40:0719 min
YLab CEO Federico: Sports Tech Incubation & Serie B's Digital Era
YLab's CEO explains how Italy's first sports tech incubator evolved into a consultancy that runs CDP Venture Capital's sports accelerator alongside open-innovation programs and football-data training courses. He traces his path from a parallel football-and-studies career (University of Bologna, then 11 years as a pro) to leading Serie B's digital transformation from 2010–2018, including the league's first data-rights sale to Genius Sports. He argues football needs sustainable business models, noting Serie B clubs collectively lose around €200M a season, and says Juventus is well positioned because innovation has top-level commitment.