23 Nov 2025etn. - LIVE from Slush
2:12:5915 min
Alberto at Sequel: A Digital Family Office Investing Athlete Capital
Alberto, chief of staff at Sequel, explains that Sequel is a digital family office helping 200+ of the world's top athletes invest in startups, writing $100–200K pre-seed checks up to $500K–3M at late seed/Series B. This is Sequel's first-ever media appearance: they just launched Sequel Originals and the @joinsequel X account, with storytelling as their stated superpower. He is at Slush with $10M of a $30M 12-month deployment plan, and discusses Sequel's competitive, health-obsessed culture — bi-yearly checkups, the 'surge' sprint, and the office jamón leg — plus why competitiveness in athletes transfers to founders.