Koen Bok

Framer CEO Koen Bok on Taste, AI & the Canvas

Framer's co-founder and CEO Koen Bok joins as the show's newest partner, showing off Framer merch, and explains why 'taste' is suddenly trending now that building software is cheap — nobody can yet predict whether taste-havers or trained builders will win, per his house-building analogy. He hopes LLMs will keep software beautiful through continuous iteration rather than bit rot, argues the canvas — not a black box of code — lets non-engineers inspect and ship agent output, and describes his own shift to chatting 80–90% of the time. He also shares that an early Framer AI release drew 500,000 signups but only two actively used websites.

2:44:01