Rufus Mitchell-Heggs

Brain Tracking Go-To-Market: Regulation, Clinics and Roadmap

On rolling the product out, the team describes two regulatory buckets — wellness, with no diagnostic claims, GDPR-compliant data practices and CE-marked devices, and clinical — plus quick-to-set-up hardware that can run in clinics or pop-up settings. Go-to-market aims to make brain tracking as habitual as tracking sleep or steps. The next six months center on peer-reviewed metrics from continuous studies with Imperial College London and an inference model, launching with the announcement, that links lifestyle factors to brain metrics.

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