19 Jun 2026Live from Agentforce World Tour London
Roz Maher (Trustpilot): MarTech, Trust & Guardrails
Roz Maher, Head of Marketing Technology at Trustpilot, explains her role operating the marketing stack and how AI has accelerated the pace and expectations of her team's work. She says trust and guardrails sit at the core of every Trustpilot agentic build, and that unified, accessible data is the unlock for personalized marketing. Her advice to startups is to get stuck in, ship an MVP and iterate, and she shares her 2027 ambition to make Slack the single interface for daily dashboards and AI copilot queries across Trustpilot's 1,100-person, globally distributed company.
Joe Inzerillo (Salesforce) on the Fin Acquisition & Agentforce
Joe Inzerillo, President of Enterprise and AI Technology at Salesforce, explains his dual 'customer zero' role running product areas including Slack alongside the office of the CIO. He discusses the just-announced Fin acquisition, contrasting Intercom's polished, SMB-first product and short time-to-value with Agentforce's broader enterprise platform approach, and explains why now was the right time to buy. He says the biggest adoption hurdles are fear and treating agents like set-and-forget software rather than digital labor that needs constant tuning, and warns against trying to agentify an entire human job at once.