Lara Acosta

Lara Acosta: Slay Framework, LinkedIn Growth & Clio

After Framer and Base ad reads, Lara Acosta, co-founder of Clio, joins the studio. She explains her Slay framework (story, lesson, actionable advice, 'you'), growing from zero to ~300,000 LinkedIn followers since March 2023, and why attention and distribution are the moat as AI makes content generic. She covers scroll-stopping hooks built on numbers, broad-to-niche 'TAM' framing for posts, why enterprises are paying for storytellers, and pitches Clio — an AI writing tool for LinkedIn built by viral creators that hit $1M ARR about five months after launch.

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