Lara Acosta
20 Mar 2026Pokémon GO, AI Dog Cancer, Banksy, Open AI Side Quests
Lara Acosta: Slay Framework, LinkedIn Growth & Clio
After Framer and Base ad reads, Lara Acosta, co-founder of Clio, joins the studio. She explains her Slay framework (story, lesson, actionable advice, 'you'), growing from zero to ~300,000 LinkedIn followers since March 2023, and why attention and distribution are the moat as AI makes content generic. She covers scroll-stopping hooks built on numbers, broad-to-niche 'TAM' framing for posts, why enterprises are paying for storytellers, and pitches Clio — an AI writing tool for LinkedIn built by viral creators that hit $1M ARR about five months after launch.
18 Mar 2026Pokémon GO, AI Dog Cancer, Banksy, Open AI Side Quests
Lara Acosta: SLAY Framework, LinkedIn Growth & Cleo
After Framer and Base ad reads, Lara Acosta — co-founder of Cleo, an AI LinkedIn writing tool that sold out its beta in 24 hours and hit $1M ARR within about five months of launch — explains her SLAY framework (Story, Lesson, Actionable piece of advice) for writing viral storytelling posts. She covers growing from zero to 300k LinkedIn followers since March 2023, why attention and distribution are the modern moat, hooking posts with numbers (citing Adam Robinson and co-founder Jake Wood), the WSJ enterprise 'storytellers' trend, and her theory of starting broad and narrowing to expand a post's TAM, closing with a pitch for 'LinkedIn maxing' and Cleo.