Metta World Peace

1 episode · 1 moment · last on 8 Apr 2026

8 Apr 2026TBPN Acquired, New Yorker Vs. Sam Altman, Author of The Infinity Machine, Citrini Field Trip

3:18:1417 min

Metta World Peace on AI Celebrity Avatars (PCC)

Metta World Peace and longtime business partner Steven explain 37 Partners — born from his 50-plus trips to China and his post-2014 quest to learn how athletes go from marketing to exit — and PCC, which gives celebrities guardrailed, sign-off-based AI likenesses so athletes can sell products "in their sleep" while combating deepfakes. The first activation launches in the Philippines, where live commerce dwarfs the US (~$100 billion vs under $2 billion), with a beta already run, three more case studies due in April, and a summer scale-up. Steven predicts celebrities may earn more from their avatars than their own appearances within about three years; they also discuss team fan engagement, staying focused, and direct viewers to 37partners.asia and Metta's socials.