Metta World Peace
8 Apr 2026TBPN Acquired, New Yorker Vs. Sam Altman, Author of The Infinity Machine, Citrini Field Trip
Metta World Peace on AI Celebrity Avatars (PCC)
Metta World Peace and longtime business partner Steven explain 37 Partners — born from his 50-plus trips to China and his post-2014 quest to learn how athletes go from marketing to exit — and PCC, which gives celebrities guardrailed, sign-off-based AI likenesses so athletes can sell products "in their sleep" while combating deepfakes. The first activation launches in the Philippines, where live commerce dwarfs the US (~$100 billion vs under $2 billion), with a beta already run, three more case studies due in April, and a summer scale-up. Steven predicts celebrities may earn more from their avatars than their own appearances within about three years; they also discuss team fan engagement, staying focused, and direct viewers to 37partners.asia and Metta's socials.