Varun Anand
10 Jun 2026Live from Cherry Ventures Summit
Varun Anand (Clay): Audiences & Go-To-Market Engineering
Clay co-founder Varun Anand previews Clay's new 'audiences' concept: a dynamic place combining first-party data with world signals, where agents take autonomous actions and humans build creative workflows, with examples like reactivating closed-lost accounts. He argues the best go-to-market teams are importing engineering practices such as CI/CD, observability and the 'GTM engineer' role, and points to SDR/BDR as among the fastest-growing LinkedIn job categories. He also outlines Clay's roadmap (agent-based architecture beyond the spreadsheet, MCP access for reps and marketers) and its culture of psychological safety paired with high performance.
3 Dec 2025etn. Episode 14
Varun Anand: Clay, GTM Engineering & the Europe Tour
Clay co-founder Varun Anand joins after the tech issues, discussing his SaaStr AI fireside and Clay's month-long European launch tour (Lisbon, Amsterdam, Helsinki, Stockholm, London, Paris) with events alongside Lovable, Legora, Miro and Granola, and shows off his one-of-one Clay sneakers made in Florence. He explains Clay's thesis — an open canvas of data and growth primitives beyond systems of record, which effectively coined "GTM engineering" — and what's next: a rep-friendly surface and AI that finds more customers like your best ones. He covers Europe's differences (GDPR, relationship-driven culture, community-led marketing), the yachting lead-scoring use case, B2B marketing stunts from the Marvel-style customer video to the Snoop Dogg clip, and his career from Hillary Clinton's campaign through Google to startups; the interview is cut off at the end of this part.