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Sourceful's Wing: Riverflow Beats Nano Banana
Wing, co-founder of Sourceful, joins from Index Ventures' London offices and explains why the company builds in Manchester rather than London, citing talent, a strong computer science university, and quality of life. He confirms that Sourceful's Riverflow image model has knocked Google's Nano Banana off the top of the leaderboard, beating ByteDance, Alibaba, and Black Forest Labs. Born out of packaging design work, the model is expanding into logos, mood boards, and photo shoots, with Riverflow 1.1, Riverflow 1 Pro, and Riverflow 2 all shipping in the coming weeks.
Scaling Sourceful: Lean Teams, Taste & Balderton Roots
Wing describes Sourceful's lean 12-person core team (around 50 with contractors) and argues small, high-agency teams have far more leverage in the AI era. He says hyperscaling waits until models can reliably deliver revenue-driving outcomes like ad-ready product videos, and suggests the industry needs e-commerce-specific benchmarks. He explains how the platform extracts a brand's 'DNA' through roughly 12 questions since models can't mind-read, and recalls his month interning at Balderton shadowing Mark Evans and James Wise, plus how lower barriers to entry have changed student attitudes toward founding companies.