Mariam Hakobyan

Softer's AI-native platform launch with Mariam

Mariam, co-founder and CEO of Softer, joins just after launching the company's biggest update, making Softer an AI-native platform where business users type a prompt and get working full-stack business apps like internal portals, CRMs and inventory tools. She argues it is less a pivot than the same five-year-old vision pursued with better means, and pushes back on the idea that SaaS is dying, noting 90% of the world's companies are non-technical and still on pen and paper. She points listeners to the freshly updated website, where she says an app can be built and deployed within five minutes.

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