Jack Cully
11 Dec 2025Slack CEO OpenAI, EU Midas List, SpaceX $1.5T IPO, Nick Clegg VC Arc
Jack Cully on Granola's AI Notepad & Word-of-Mouth Growth
Granola marketing lead Jack Cully explains the product: an AI notepad for back-to-back meetings that enhances your own notes rather than just dumping transcripts. He credits founders Sam and Chris' year of prototyping and focus on real user problems for the organic word of mouth, and describes what it feels like to have a product that sells itself. He also compares the role to explaining novel products during his Monzo years and outlines 2026 plans around team features and a first real outbound sales push.
Granola Crunched: The Viral Wrapped-Style Campaign & Branding
Jack breaks down Granola Crunched, the year-in-review campaign that flooded X and LinkedIn timelines, drew comparisons to Spotify Wrapped, and hijacked office conversations for a day. He attributes the success to a celebratory, shareable tone and the LLM prompting of chief of staff Joe, which made the AI genuinely funny. He closes on Granola's design philosophy, crediting co-founder Sam's taste and an iterative, customer-tested process as the differentiator going into 2026.