Ernesti Sario

Co-Founder at FR8 | @shipfr8

@ernestisario

1 episode · 4 moments · last on 9 Jan 2026

9 Jan 2026xAI $20B, Anthropic $10B, Year of The Bro-Caster

2:30:005 min

Meet Ernesti of Freight: A New Kind of Institution

New guest Ernesti introduces himself — a small-town Finn who hated academia, dropped out of computer science, and was inspired by Silicon Valley — and explains Freight (freight.so) is not a hacker house but a new institution where young technical people go all-in on crazy ideas instead of quant finance or Big Tech. He frames the mission as utopia versus dystopia, and recounts getting the keys to their 52-room hotel four days before the first cohort started after a heritage mansion fell through.

2:35:125 min

Inside Freight's Cohorts: Friday Demos, 50 VCs and Community

Ernesti says the program is deliberately hands-off: participants demo progress on Fridays, the first demo day drew over 50 VCs flying to Finland, and the live-in community of obsessed builders is the most valuable part. He credits the year-one results — a 52-room hotel, roughly €1.5M in sponsorship funding, nearly 2,000 applications from Ivy League schools and the Bay Area, alumni raising up-rounds, and the youngest solo founder ever accepted to YC — to conviction in impossible goals, relentless work, and selling the vision.

2:39:436 min

Rethinking Education and Hiring a Chief Propaganda Officer

Ernesti argues traditional institutions are failing — with AI, a 16-year-old with ten years of coding experience gets little from university beyond a CV stamp and network — and Freight aims to compete by becoming a globally recognized name with a better network of like-minded builders. He also explains his "Chief Propaganda Officer" job post: with an NPS around 9.4, Freight's bottleneck is awareness, so the key hire must film the program and make content that goes viral.

2:48:573 min

Freight Plug, Rocket-and-BCI Tease and Show Sign-Off

Ernesti plugs freight.so for the remaining spots in the cohort starting at the end of the month and invites investors to the demo day at the end of April, teasing founders building rockets competing with SpaceX, brain-computer interfaces, robotics and mobile AI architectures. The hosts joke about X-Men-style founder lineups, and the show signs off until next Tuesday's ETN.