Guillermo Flor
23 Nov 2025etn. - LIVE from Slush
1:45:2615 min
Ruben & Guillermo Flor, Compound: turning distribution into deal flow
The hosts tee up "the Spaniards" — Ruben and Guillermo Flor of the Compound brand and the VC Corner newsletter with 100,000+ subscribers — before they join the booth. The duo explain how viral LinkedIn and newsletter distribution became their edge, landing on-the-spot interviews and an invite to interview Mark Cuban and the Shark Tank judges in Las Vegas. As angels they deliberately take small tickets in oversubscribed companies, offering distribution and optionality, and describe their sprint-style travel between US demo days and European events.