Didrik Svendsen
15 May 2026Nebius Earnings, Fractile $220M, Orbital Data Centres, Recursive $4.6B, Metaview Sponsor
2:44:5114 min
Trudy's Founders: Data-Backed Creator–Brand Matching
Trudy's co-founders Philip Hammarskiold and Didrik Svendsen explain their algorithm that scores creators on roughly 165 psychometric signals to match brands with authentic, commercially successful influencers, citing Airwallex as a customer. They discuss why creators are becoming brands' biggest competitors (an old L'Oréal board anecdote), their angel-funded, control-preserving path to 130% YoY revenue growth and Q2 profitability, and plans to plug their API into TikTok Shop, Shopify and other commerce platforms.