Ria Grover
19 Jan 2026Europe’s Newest Unicorn, Hiro Capital Deep Dive, Thinking Machines Drama, Listen Labs does $100M
Ria Grover on Sequence's $20M Series A and AI Revenue Automation
Sequence co-founder and CEO Ria Grover explains how the platform automates quote-to-cash workflows—contract extraction, billing, invoicing, receivables—for B2B companies with custom pricing, serving customers like Cognition, Lago, Runway, and Incident.io. She discusses 10x ARR growth in 2025 and the $20M Series A led by 645 Ventures with a16z, the challenge of human-in-the-loop agents in finance, lessons from selling her first company Feedier to Compass Group, and the serial-founder itch to get back in the arena, plus plans for an agent playground in 2026.
16 Jan 2026Listen Labs $100M, Europe’s New Unicorn, Sinking Machines, Dom Hallas
Ria Grover: Sequence's $20M Series A & Agentic Finance
After banter about merch, a secret trade deal and a tongue-twister fail, Sequence co-founder and CEO Ria Grover explains the company's AI-first quote-to-cash and revenue automation for B2B finance teams, its $20M Series A led by 645 Ventures with a16z, and 10x ARR growth in 2025 with customers like incident.io, Bridge, Lagora, Runway and Cognition. She covers iterating into product-market fit, human-in-the-loop agents, lessons from selling her first company Feeder to Compass Group, the serial-founder itch, and whether domain expertise or company-building DNA matters more.