OSF (Rekt Drinks)

OSF (Rekt Drinks): NFT Origins, RektCoin & the Waitrose Launch

OSF recounts getting into crypto and NFTs in 2021, creating Rekt Guy as a free mint during the market crash, and deciding about two years ago to turn the IP into a drinks brand despite zero CPG experience. The first drink drop in October 2024 sold nearly 250,000 cans in under two days, and the brand sold over a million drinks in a year using a rewards model where buying drinks earns RektCoin — which he calls a 'brand coin' whose value tracks brand sentiment. He explains how QR-code claims at retail, like the viral Waitrose video, plus simple claim flows through the Base app can bring crypto to mainstream consumers, with drinks now in Waitrose in the UK, Giant Eagle in the US, and on Amazon.

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