Neil Tiwari

Neil Tiwari on Converge: A Modern Marketo Replacement

Converge co-founder and CEO Neil Tiwari recounts dropping out of UC Berkeley at 19 during COVID, first running in-game ad experiments — including work on Mariah Carey's Roblox concert — before realizing they lacked a real pain point. He and co-founder James then interviewed 160 VPs of marketing, offering $50 gift cards for meetings, until their learnings plateaued and they identified the problem behind Converge: a modern marketing automation platform managing forms, ads, landing pages and messaging for large enterprises as a Marketo replacement. He explains why enterprise sales stay trust-based and increasingly in-person, why simple written content still gives teams an edge, and how they run first-principles ABM with custom landing pages for each stakeholder.

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